The corporate system. Matter sans, the pixel starburst mark, a muted palette of greys anchored by an off-black and softened by a single gold accent. Used for product surfaces, stationery, packaging, and anywhere the work needs to feel institutional.
Our primary expression.
This version of the logo includes the icon between STUDIO and POD. It's the easiest to use and it immediately shows the full brand. This should be the most commonly used logo.
Clear space — a minimum of the height of the wordmark on all sides. Never let another element encroach.
The standalone icon.
The mark can be used on its own — on packaging corners, favicons, merch, foil stamps. Minimum clear space is 50% of the mark's width.
The wordmark should always be consistent.
Six common mistakes to avoid. These rules apply to both the full logo and the standalone mark.
Broad, yet focused.
Six colors — four greys, a gold accent, and an off-black. Designed to be used in many different ways on purpose. No additional colors outside this palette.
Matter.
Matter is the primary headline typeface — friendly, professional. Regular + Semi-Bold weights only. Licensed WOFF2s self-hosted at /fonts/matter/.
NnOoPpQqRrSsTtUuVvWwXxYyZz
01234567890!@#$%^&*()?"{;
NnOoPpQqRrSsTtUuVvWwXxYyZz
01234567890!@#$%^&*()?"{;
In use.
The system in the real world — stationery, packaging, apparel. The pixel mark is typically used as a single corner element; the full wordmark appears at the top of printed surfaces.
Houston, TX
77007
Logo files.
The four reference PNGs from the Studio Pod branding kit. Stored in /brand/. SVG extractions from the source Illustrator file should replace these as they become available.
.png)